Conversion rate is the percentage of visitors to your website who become customers. It is the most important metric when determining the value of your marketing campaigns. Tribal Marketing is our unique branding strategy where AI Focus utilizes customer segmentation by “intense interest” groups (such as Dodger fans, Tesla owners, vegans) to dramatically increase your conversion rate.
What is a Good conversion rate?
According to Google and Wordstream, the world’s authorities on conversion rates:
- The average website has conversion rate of 2.35%
- The top 25% of conversion rates is 5.31%
- The top 10% of conversion rates is 11.45%
- We blow them all away!
In the past 2 years, Google Analytics has tracked results for over 50 tribal marketing campaigns launched by AI Focus. Thanks to our unique machine learning tools, nearly all of our tribal campaigns in this case study converted within the top 10% of conversion rates. Several of our tribal marketing campaigns achieved conversion rates of over 30%!
We cannot promise this level of success for every client, but our track record of radically increasing conversion rates is unparalleled. Increasing your conversion rate increases the value of your marketing investment, the value of your brand and your bottom line revenue. What is your website’s conversion rate?
| Tribes in this study: Sports Fans | |
| Google Analytics | Conversion Rate |
| Dodgers | 34.75% |
| Lakers | 21.39% |
| Rams | 26.19% |
| Chargers | 38.89% |
| Trojans | 36.73% |
| Bruins | 37.78% |
| Superbowl | 29.04% |
| Halal | 22.00% |
| Wing Day | 29.00% |
| Home page | 10.11% |
HIGH Conversions require LOW Bounce Rates
Once a high conversion rate is achieved, your revenue increases by maximizing the number of engaged visitors. Bounce rate is defined as the percentage of visitors who stay on your website more than a few seconds and visit more than the landing page. The longer a visitor stays on your website and the more pages they engage, the more likely they will convert into customers.
The average website bounces at 50% which means 50% of your visitors leave almost instantly. The advertising dollars spent bringing those lost visitors to your website also vanish. Many small business websites bounce at 70% or higher because they are not updated and optimized consistently. What is your bounce rate?
Thanks to our machine learning tools, we have achieved among the lowest bounce rates in the industry. We have achieved consistent bounce rates of 10% and less.
As an example, if 100 visitors land on your website, 90 stay if you have a bounce rate of 10%, but only 30 stay if you have a 70% bounce rate. That’s 60 additional potential customers. Significant revenue is created when you combine a low bounce rate with a high conversion rate.
If you are interested in learning more about how Tribal Marketing can benefit your business, email Robert Batkovic, National Sales, at Robert@AIFOCUS.NET and he will send you our proprietary AI Tribal Marketing white paper explaining our process.
Client Success Story!
Big Al’s Pizzeria sells unique pizzas and award winning wings.
AI Tribal Marketing built Big Al’s huge database of engaged customers with minimal customer acquisition costs. Here’s a sample of recent reviews from his customers. Personalizing reviews encourages deeper brand engagement.
“Outstanding signature pizzas like the Lebanese garlic chicken, the bacon jalapeno burger and the smoked beef brisket, “ see more
http://losangeles.cbslocal.com/top-lists/best-pizza-in-los-angeles-2/
***** Noona A. San Francisco, CA 10/17/2020
Delicious! Worth every penny! The employees and their service was wonderful! So many different kinds of pizza to choose from. We tried 6 kinds and they did it half and half style.
***** Abhijit K. Los Angeles, CA 10/16/2020
The pizzas are so good you want to come back again and again! @bigalspozzeria offers a wide selection of unique delicious pizza combinations. My favorite has to be the carne asada pizza, which is a taco in pizza and who doesn't love that. They also have delicious bbq brisket sandwich and the best Jamaican jerk wings I've ever had. I highly recommend this place if your in the area.
***** Calvin W. Downey, CA 10/15/2020
Wow! Some of the most AMAZING pizza I have had in a while. I just tried their Carne Asada Pizza...GAME CHANGER! It's filled to the top with a ton of fresh mozzarella cheese then packed with mouthwatering beef brisket then baked to perfection then covered with chopped cilantro, red onions, and radish slices then covered in a slash of lime just to take it over the top in flavor! It is like a mix of both my two favorite things to eat! TACOS and Pizza. This place...is BOMB.COM
***** Jenni M. Downey, CA 10/11/2020
The Lebanese garlic chicken pizza from Big Al's is so good! I finally tried it on 9/26/20. A personal size is $17.18. While that is a bit steep, trust me, this pizza is made with serious love. No skimping on toppings. All fresh. The owner is the coolest dude in Maywood f-ing California. Raising the 4 stars to 5. Easy.
“The Best Wing Spot In California”
“Whether you're craving BBQ, tiki drinks or something fresh from the nearest farmers market, we're always on the lookout for the best eats in America. This time we identified places on Yelp with a large number of reviews raving about wings, and then ranked those spots using a variety of factors (including total volume and ratings) to bring you the best of the best in your neck of the U.S “
CALIFORNIA WINNER BiG AL’S is big on choices: Their wings come tossed in a variety of sauce options including Buffalo, BBQ, Lemon Pepper, Sweet & Spicy, Jamaican, Spicy BBQ, and Habanero
Reviews:
***** Michael Perlmutter
“The increase in client revenue is based on the Google data and recorded phone calls. All Clients had a substantial increase in incoming customer calls and very large increase in number of web visits from GMB & Maps get directions, which has increased client revenues quite substantially. I recommend it to my clients.”
***** Asher Peretz
“I am the principal of my business and our incoming customer call volume more than doubled (year on year ) we are Very happy with the increase in business”
***** Mike Jones
As a practicing statistician, I have reviewed the article GOOGLE MY BUSINESS MACHINE LEARNING project. I can confidently say that the technology applied led to significant differences based on the 100 days before the technology and after. It is easy to observe that the changes included but not limited to an increase in business activity and thus revenue
***** Winnie Ross
To the best of my knowledge, based on the raw data provided, I can confirm that GOOGLE MY BUSINESS MACHINE LEARNING article utilized valid statistical methods and thus the conclusion that GBizbot led to an increase in revenue is statistically sound. I would recommend AI Focus GMB marketing operations to anyone who wants to boost their revenue any day.
***** Evans Wright
I have reviewed the GBizbot operations as analyzed in the GOOGLE MY BUSINESS MACHINE LEARNING white paper in my capacity as a data scientist. Based on the data provided, I came to the same conclusion as the article that business revenue increased as a result of the GBizbot operations conducted by AI Focus.