Machine learning for Revenue: How 5 Businesses increased their GMB Revenue with GBizBot

The GBizBot is a custom online active program which marries artificial intelligence (AI), machine learning and human intellect to optimize your Google Business page listing for measurable increases in website visits, phone calls, and direction requests. Our whitepaper (which you can receive for free) details five local small businesses in the greater Los Angeles area (Maywood, Thousand Oaks, Canoga Park, Sherman Oaks, and Santa Monica) which installed the GBizBot on their respective Google My Business listings (GMB) over a five-month period from November 2018 to March 2019. Over the course of this study, all five businesses consistently appeared in the top local search results and got significantly more direct searches for their brand.

Local GMB Visibility

Generally speaking, the GBizBot implemented machine learning garnered from historical GMB data (going as far back as August 2017) to continually optimize and update the respective GMB pages. This resulted in higher visibility in all forms of local search. We also measured significant increases in direct searches for these 5 businesses on Google Search and Google Maps. The GBizBot helped these businesses turn customer and visitor engagement data (on their respective GMB pages) into revenue with machine learning.

The 3 major customer actions measured  during the course of this study include:

• Website Visit: A customer views your website.
• Phone Call: A customer calls your business.
• Request directions: A customer requests directions to your business.

Potential or current customers can search for a business on Google via a few different search methods which answers the question of “How did they find my business?” Here is how Google defines the possible types of potential searches:

• Direct searches: A customer directly searched for your business name or address.
• Discovery searches: A customer searched for a category, product or service that you offer and your listing appeared.
• Branded Searches: A customer searched for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search.
• Total Searches: The total number of direct, discovery and branded searches.

Why is a local GMB machine learning so effective?

Half of all searchers who find a business via Google search make a purchase (according to an seo report on local search). These are engaged and active potential customers who are seeking out your business and taking various actions including calling your business, requesting directions or visiting your website. This is very different than a potential lead or a cold call or email. These customers are seeking out your business directly without extra effort from you. Each business in the study supercharged their GMB listing by installing a custom GBizBot which implemented machine learning to boost GMB revenue streams.

How did GBizBot improve customer actions on GMB pages for 5 local business?

The businesses cited in this whitepaper are using their custom GBizBot to gain increased visibility on search results and boost customer actions. We compared quarterly customer interactions year-on-year before and after the GBizBot was deployed on each listing. The business performance charts presented in the whitepaper contains extensive data and details on the monthly and year-on-year increase in local visibility, calls and website visits. The businesses included in the study are comprised of three independent restaurants: a pizza restaurant, a Thai restaurant, and a breakfast restaurant, and two independent automotive business (auto sales and auto registrations)  All of which were established businesses that had been in operation for over three years. No other major changes took place during the five-month period during which the GBizBot was deployed. The percentage figures quoted are year-on-year increases from the same period one year prior. The GMB data is available to check in spreadsheets for each business. All of our data and results have been repeatedly analyzed by data experts for their accuracy and verifiable correlations.

BiG AL’S Pizzeria increased phone calls by 115%

BiG AL’S is a small pizza restaurant located in Maywood, California with dine in and take out options and has been in operation since 2013. BiG AL’S menu features award-winning (Esquire, Yelp Top 100, CBS Los Angeles…) halal wings, signature pizzas, and beef brisket. BiG Al’S deployed their custom GBizBot in November 2018. For the first quarter of 2019, BiG AL’S recorded an astonishing year-on-year increase in GMB originated phone calls by 115%. After significant analysis, we estimated that each phone call to BiG AL’S is worth approximately $20. Thus they increased year-on-year quarterly revenue by $32,800, simply by deploying a custom GBizBot on their GMB page.

In the same period, there was an enormous increase in brand awareness and popularity. 597% more people (6 times) searched for BiG AL’S on Google search and Maps, website visits from their GMB page increased by 151%, and photo views on their GMB more than doubled.

Jinky’s Café Thousand Oaks increased branded search by 287%

Jinky’s Cafe in Thousand Oaks is a popular casual sit down breakfast and lunch restaurant which features over 300 varieties of breakfast options. Jinky’s is a small independent chain and has four other successful locations in Agoura Hills, Santa Monica, Studio City, and Sherman Oaks (menus vary). Only the Thousand Oaks location implemented the GBizBot in order to compare how this location fared versus its sister locations. Since installing their custom GBizBot, Jinky’s Thousand Oaks enjoyed an impressive year-on-year increase in the number of phone calls, website visits, and direct searches and dwarfed the other locations.

For the first quarter of 2019, there was a 287% year-on-year increase in branded searches. As defined by Google, Branded searches: A customer searched for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search. This type of search differs compared to a direct search which is when “ A customer directly searched for your business name or address.”

For the same period, there was a 71% year-on-year increase in website visits and a 21% increase in phone calls. Throughout the study, Jinky’s Cafe Thousand Oaks increased brand awareness, leads, and revenue by deploying the GBizBot.  

Original Thai Dishes Wilshire had a 638% year-on-year increase in Google searches

Original Thai Dishes Wilshire has been in operation since 1981, serving delicious Thai cuisine for happy diners in Santa Monica, California. They have 38 years experience preparing Thai delicacies and provide eat-in, takeout, delivery and catering. For the first quarter of 2019, Original Thai Dishes Wilshire had a year-on-year increase of 638% in direct searches, which is six times the amount of customers searching for them via Google search, Maps and/or GMB. For the same period, there was a 34% year-on-year increase in phone calls and 34% more website visits.

AUTO TAGZ DMV Services gains +143% increase in search volume

Auto Tagz is an officially licensed and bonded third party DMV licensing service located in Sherman Oaks, California. Auto Tagz provides extensive DMV servicing needs, handling literally anything that the DMV handles, except for driving licenses. Since deploying their custom GBizBot, Auto Tagz had a year-on-year increase in phone calls by 213% using machine learning combined with phone tracking technology.

Road Runner Auto Group increased year-on-year phone calls by 65%

Road Runner Auto Groups offers used-cars sales services in Canoga Park, California. They provide financing and professional services to prospective car owners in the greater Los Angeles area.  Road Runner Auto increased their phone calls year-on-year by 65% for the first quarter of 2019, using their custom GBizBot. There were 184% more branded searches for the same period, and an astronomical increase in photo views on their GMB page.

GBizBot boosts engagement by harvesting data and drawing insights via machine learning.

In summary, the whitepaper documents the substantial increases to customer actions during the period of November 2018 – March 2019 for five local businesses in the Los Angeles area which utilized a custom GBizBot on their respective GMB pages. The businesses featured in the study represent diverse geographical areas throughout Los Angeles including Maywood, Thousand Oaks, Santa Monica, Sherman Oaks, and Canoga Park. These measurable increases in revenue generating customer actions were seen for all five very different local businesses. Regardless of their niche, all five local businesses enjoyed substantial increases in phone calls, direction requests and website visits. Their only commonality? The GBizBot. Our five-month study has proven that implementing a custom GBizBot can increase the visibility of your small business on Google Search and Google Maps based on the outstanding results achieved for the five businesses using our custom GBizBot. Whatever your industry or niche, try a custom GBizBot for free. There’s no risk involved, try it for FREE for 30 days.

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